Kathryn Global Enterprises Website Development

Proposal presented by: Innovative Marketing SA®

Kathryn Global Enterprises Website Proposal

Domain: PENDING

Software: WordPress / Shopify

Website Development

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself. Should you require a photographer for images (original images are always better than stock images) or a copywriter for content, this can be arranged at an additional fee.

Please advise if you have a domain or would require one? We would manage the hosting + website. This is highly suggested, as if you choose to partner with us as your web developing team and we host the site, we are able to keep the site and plugins up-to-date. We also follow all government policies such as the recent POPIA ACT and the site’s terms of use would be updated accordingly. Should you encounter any email issues, you also contact us directly, and not a call centre. So everything web-related is kept in one neat little package, and you have one point of contact.

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

The requirements provided for the website are - CLIENT OBJECTIVES Short term goal: 3-page website e-commerce website with links to social media and a blog.   Medium-term goal: Brand guide and logo.   Mid to long term goal: Ongoing social Media Marketing. Long term goal: Merchandising and licencing.

WEBSITE CONTENT INSERTION

We will add the website content as supplied.

IMAGE SOURCING

Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees (e.g. images of books, merchandise etc).

RESPONSIVENESS

We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.

SPEED OPTIMISATION

We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.

SEARCH ENGINE OPTIMISATION

We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.

ANALYTICS AND VERIFICATIONS

We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.

DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF

We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.

BLOG + INTEGRATION

It does not include creating the content and keeping them updated. Should you require a fee for monthly online/social media marketing, please let us know. We would love to send through our marketing packages and continue working with you on these very exciting projects.

COPYWRITING

AN ADDITIONAL FEE OF R6300 (3 pager website) The deliverables for this include copy questionnaire, in-depth strategy session, SWOT analysis, competitor research, copywriting and 2 revisions. Sales Page Copywriting: Generally, for courses, product launches, etc. - the price depends on the amount of content; however the average price here is R5000-6000. The deliverables include a questionnaire, 1-hour strategy session, SWOT analysis, competitor analysis high-converting strategic and intentional sales page copy, 2 revisions.

Our Solution

• Short term goal. 3-Page e-commerce website + Blog: Homepage / Shop / Contact Us. • Medium-term goal. Brand guide and logo design. • Mid to long term goal. Ongoing social media marketing. • Long term goal. Merchandising and licencing. You could also opt for a simpler one-pager, depending on your budget. For more info on our website packages please visit https://innovativemarketing.co.za/website-pricing-form/

3 PAGE WEBSITE

Homepage / Shop / Contact Us

BLOG

Up to 5 blog categories Content to be supplied

PROPOSED TASKS

Here is the list of proposed tasks for your project: ● Development of the website as described above ● We will ensure the website looks good on all devices ● Basic on-page SEO (meta-tags, titles and alt tags) will be added to your website and we ensure that it is searchable and readable by google. ● We will install google analytics and submit the website to the google search console. ● A security plugin and backup system will be implemented to keep your website secure and backed up ● We will create custom video tutorials that will guide you through updating your website so you can make changes to the content whenever you want. These will sit inside the backend of your website so they are always available to you. ● We will take speed and optimisation into consideration throughout the build and will optimise the website for speed to the best of our ability based on the designs you provide. ● We will implement your chosen mailing system software (such as Mailchimp)

ADDITIONAL OPTIONS

HOSTING - We can provide hosting at R199 per month and domain registration at R150 per annum (.co.za) and R250 per annum (.com) per domain. Copywriting @ an additional fee

SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE

https://www.amolacom.co.za/ https://southbroomestateagency.co.za/ https://south-coast-online.com/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/

The Next Steps - Website development

This proposed solution and pricing are available until 30/04/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.

We are happy to make changes to the project scope at any time, but please understand that additional requests are subject to additional costs. Please don’t hesitate to let us know if you have any questions.

Costs

This fee is payable in 3 instalments. Recurring fees (if we host your website) Domain @R150 per annum (.co.za) and R250 per annum (.com) Monthly Hosting Fee @R199 per month (you are currently signed up)

3 Page website
9569
Blog
3850
Directory (for e-commerce) set up
6200
E-commerce development (up to 20 items)
4050

Total: 23669

- 25% to secure the space -50% before the project begins -25% on completion, before the website goes live OR 60 days after the project start date whichever comes first. This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, all brand files, imagery, text, and any additional pieces to be displayed on the website must be sent no later than five working days prior to the start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If you take more than 4 working days to return communication about your project, the project is subject to be terminated without refund. With that said, if a party involved in the project has a non-working vacation during the project, all other parties should be alerted no later than 2 weeks prior to the vacation. Rescheduling and payment of these fees will be required for work to resume on your project, and the scheduled dates will be based on our availability. The final invoice must be paid in full prior to the installation of your new design.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.

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