MARCO'S ONLINE CATALOGUE WEBSITE

Proposal presented by: Innovative Marketing SA®

Marco’s Online Catalogue Website Proposal

Domain: Pending

Website Development

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself. Should you require a photographer for images (original images are always better than stock images) this can be arranged at an additional fee.

Copywriting services have can be included, for the copy used on the website. Or you will need to supply the copy required.

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

The site will work exactly how you have stipulated. Each product will have a contact/enquiry form linked to it, from where the user can submit their request. The site will also have an introduction to the business, navigation icons linking to your general contact options and a rolling list of “featured items”. We will be sure to create the site in a modern and attractive style to give it that extra “edge”. Please note that a CSV excel spreadsheet (for larger amounts - lesser amounts, a template will need to be filled out for each item) will need to be completed by yourself with reference to stock items, descriptions etc. Our fee is based on 50 items. Should you require more items to be loaded on the initial development, please advise.

WEBSITE CONTENT INSERTION

We will add the website content as supplied by you or via our copywriter.

IMAGE SOURCING

Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products/food items etc). All 'shop' items will need to be provided by yourself.

RESPONSIVENESS

We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.

SPEED OPTIMISATION

We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.

SEARCH ENGINE OPTIMISATION

We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.

ANALYTICS AND VERIFICATIONS

We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.

DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF

We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.

COPYWRITING

AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. Alternatively, should you not require this service, you will need to please supply the text content. MINI PACKAGE - R2,920.00 Copy questionnaire, in-depth strategy session, SWOT analysis, competitor research, copywriting and 2 revisions.

Our Solution

The navigation we would suggest is as follows: - Homepage - Products - Contact Us

PROPOSED TASKS

Here is the list of proposed tasks for your project: ● Client strategy meetings ● Personal account manager ● Full installation of development domain and environment ● Full installation of WordPress theme ● Customised styling and design ● Navigation implementation ● General contact links (phone and email) ● Custom features and CSS ● Multiple calls-to-action ● Media queries (responsiveness across all devices) ● Standard SEO implementation ● Page speed and optimisation ● Security measures (SSL and Wordfence) ● reCAPTCHA installation (spam reduction) ● Legal jargon and notices (disclaimer, privacy policy, terms, etc) ● Comprehensive catalogue page creation ● Product-related contact/enquiry form creation and linking ● Social Media linking (if required) ● Data capture integration (Flamingo) ● Google Analytics

ADDITIONAL OPTIONS - HOSTING

HOSTING - We can provide hosting at R199 per month and domain registration at R150 per annum (.co.za) and R250 per annum (.com) per domain. HOSTING UPGRADE - (adding all elements to our server should we host for you) @ R440.00 Updating admin user Update security plugin email to creative natives Adding new users Adding analytics + G4 + associate to analytics Adding google search console + associate to analytics Adding Popi act and cookie page Adding Yoast SEO Anti-spam software Add Facebook domain for verifications (if necessary)

ANNUAL UPDATES - R3,200 PER ANNUM

12 months after site goes live and annually thereafter *Wordpress Theme Renewal *Website Management/Updates *SSL Certificate Renewal *Domain Holding and/or Renewal

SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE

https://arthurbales.co.za/ https://shmoogel.co.za/ https://www.thestudiolifestyle.eu/ https://www.cycan.co.za/ https://mathroom.space/ https://theofficesa.co.za/ https://microadventuretours.co.za/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/

The Next Steps - Website development

This proposed solution and pricing are available until 31/12/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form, sign the contract and submit our brief questionnaire ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.

We are happy to make changes to the project scope at any time, but please understand that additional requests are subject to additional costs. Please don’t hesitate to let us know if you have any questions.

Costs

This fee is payable in 3 instalments. *Additional maintenance fees (please refer to our hosting breakdown listed above)

Catalogue website (up to 50 items)
12640
Copywriting
2920
HOSTING UPGRADE
440

Total: 16000

- 25% to secure the space -50% before the project begins -25% on completion, before the website goes live OR 60 days after the project start date whichever comes first. This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, all brand files, imagery, text, and any additional pieces to be displayed on the website must be sent no later than five working days prior to the start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If you take more than 4 working days to return communication about your project, the project is subject to be terminated without refund. With that said, if a party involved in the project has a non-working vacation during the project, all other parties should be alerted no later than 2 weeks prior to the vacation. Rescheduling and payment of these fees will be required for work to resume on your project, and the scheduled dates will be based on our availability. The final invoice must be paid in full prior to the installation of your new design.

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If you would like to join us and become a client then we’d be delighted to have you.

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Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.

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