Article Annual Marketing & Content Review

Help us keep your marketing aligned with your business.

Your business evolves, and because we work with you throughout the year, we want to make sure your social media strategy continues to reflect your current goals, priorities and opportunities.

This short review should take approximately 5–8 minutes to complete. You don't need to know anything about marketing or social media, simply answer from a business perspective.

If you have any questions about what is outlined here, pop me an email! I’d be happy to discuss this further.

Please note that all questions marked with an asterisk (*) need to be answered, or you will be unable to submit the form.

ALREADY WORKED WITH US BEFORE?

If nothing has changed since the last time, just type “No changes” below and submit.

Only complete the questions where something is new or different.

1. WHAT HAS CHANGED?

What has changed in your business over the past 12 months?

2. WHAT ARE YOUR PRIORITIES?

What are the 3 most important things you want to achieve in your business over the next 12 months?

3. WHAT SHOULD WE FOCUS ON?

Are there any specific products, services or areas of your business you would like us to focus on more?

4. WHO DO YOU WANT MORE OF?

Has your ideal customer changed, or are there specific types of customers you would like to attract more of?

5. WHAT MAKES YOU DIFFERENT?

What do you believe makes your business different from your competitors?

6. WHAT SHOULD WE BE TALKING ABOUT?

What is happening in your business over the next 12 months that could create marketing opportunities?

7. WHAT DO YOUR CUSTOMERS ASK?

What questions, problems or concerns do your customers ask you about most often?

8. WHAT SHOULD WE KNOW THAT WE DON'T?

Is there anything interesting about your business, team, customers or industry that we may not know?

9. WHAT SHOULD CHANGE?

What have you liked about your social media marketing over the past year, and is there anything you would like us to do differently?

10. HOW CAN WE CREATE BETTER CONTENT?

Is there anything we could have access to that would help us create better content for your business?

11. ONE LAST THING

What is the one thing you want Innovative Marketing to know about your business this year?