Article Instagram VS Facebook
In this epic marketing battle, we look at Instagram VS Facebook!
Which is best for your brand’s strategy?
When it comes to social media marketing, Facebook continues to be the big guy on campus. As of Dec 2020, Facebook has grown to 2.79 billion users!
Instagram on the other hand is the relatively new kid on the block (founded 2010) and has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest-growing social media networks globally.
📲FB: 12.7% of 25-34 and 18.2% of 35-44
🤳🏼IG: 22.8% of 18-24 and 31.1% of 25-34
IG is ideal for business targeting a younger demographic, whereas FB is great for businesses targeting older generation users who have relatively higher spending.
💖𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐧𝐮𝐦𝐛𝐞𝐫𝐬💖
The top metric that IG has over FB is engagement.
Images perform better on IG than FB. And the text, on the other hand, is better left to FB most of the time.
📲FB is largely informational and provides its users with hundreds of possibilities from sharing curated blog posts to joining groups, creating an event, shop, play games, watch videos and more.
🤳🏼IG is about capturing moments and is strictly focused on visual-based content. People use IG to engage. That’s what makes it so effective for building your brand and gaining popularity.
At the end of the day, the question isn’t which social network is better. The question you have to ask yourself is how can your company use each one to reach your audience and grow your social media presence.
We are curious, which platform works best for your business?
Innovative Marketing SA™️ is an award winning complete digital marketing turnkey solution with the added benefits of graphic design, photography, videography, website development and customised branding services.
We populate & manage the online community with your business’ brand identity for you. All in an effort to develop and monitor your business’ success and growth by keeping you in front of mind in the consumer’s markets.
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