Facebook VS Instagram

Article Instagram VS Facebook

In this epic marketing battle, we look at Instagram VS Facebook!

Which is best for your brand’s strategy?

When it comes to social media marketing, Facebook continues to be the big guy on campus. As of Dec 2020, Facebook has grown to 2.79 billion users!

Instagram on the other hand is the relatively new kid on the block (founded 2010) and has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest-growing social media networks globally.

๐Ÿ’–๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐๐ž๐ฆ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌ๐Ÿ’–

๐Ÿ“ฒFB: 12.7% of 25-34 and 18.2% of 35-44
๐Ÿคณ๐ŸผIG: 22.8% of 18-24 and 31.1% of 25-34

IG is ideal for business targeting a younger demographic, whereas FB is great for businesses targeting older generation users who have relatively higher spending.

๐Ÿ’–๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐ง๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ๐Ÿ’–

The top metric that IG has over FB is engagement.
Images perform better on IG than FB. And the text, on the other hand, is better left to FB most of the time.


๐Ÿ“ฒFB is largely informational and provides its users with hundreds of possibilities from sharing curated blog posts to joining groups, creating an event, shop, play games, watch videos and more.

๐Ÿคณ๐ŸผIG is about capturing moments and is strictly focused on visual-based content. People use IG to engage. Thatโ€™s what makes it so effective for building your brand and gaining popularity.

At the end of the day, the question isnโ€™t which social network is better. The question you have to ask yourself is how can your company use each one to reach your audience and grow your social media presence.

We are curious, which platform works best for your business?

Innovative Marketing SAโ„ข๏ธ is an award winning complete digital marketing turnkey solutionย with the added benefits of graphic design, photography, videography, website development and customised branding services.

We populate &ย manage the online communityย with your businessโ€™ brand identity for you. All in an effort to develop and monitor your businessโ€™ success and growth by keeping you in front of mind in the consumerโ€™s markets.

For more information:

Please get in touch with us on 082 568 7525 / (011) 888-3658 | info@innovativemarketing.co.za

Click here to WhatsApp us now

We would love to connect with you @InnovativeZA

Source: https://sproutsocial.com/

โ€œDonโ€™t just partner with any digital marketing agency.
Work with a company you can trust.โ€