Article Most Popular Social Media Platforms 1997 – 2020

This epic video timelapse chart shows the most popular social media platforms over 1997 – 2020!

These stats come from Wikipedia, and Google Books searches. We did not include those platforms that did not report stats. We also reduced the numbers to consider fake and duplicate accounts. Some of the data includes approximate numbers as the data available skipped years.

In the video, we included screenshots of certain platforms from the list as they looked during that particular year. The platform thumbnails:


1997 – Bolt Founded as a community for teens

1998 – Classmates Biggest collection of yearbooks online

1999 – Open Diary Introduced commenting and privacy settings

2000 – the Globe

2001 – PlanetAll Bought and killed by Amazon

2002 – LiveJournal Still Popular in Russia for Microblogging

2003 – MySpace

2004 – Orkut From Google, became popular in Brazil

2007 – Hi5 As popular as MySpace

2008 – VKontakte Russian clone of Facebook

2009 – Facebook Infamous update of news feed

2010 – Tagged Originally a social network for teens

2011 – Tumblr

2012 – QZone Social network from China

2013 – Russian social network

2014 – Reddit 2015 – Vine Short looping video clips

2016 – Snapchat

2017 – WeChat Reaches 1 million mini apps

2018 – TikTok

2019 – Facebook Testing redesign

Thank you for watching. Let us know which platforms have been your favourite?

Innovative Marketing SA™️ is an award-winning complete digital marketing turnkey solution with the added benefits of graphic design, copywriting, sponsored campaigns, website development and customised branding services.

We populate & manage the online community with your business’ brand identity for you. All in an effort to develop and monitor your business’ success and growth by keeping you in front of mind in the consumer’s markets.

For more information:

Please get in touch with us on 082 568 7525 / (011) 888-3658 |

WhatsApp us now

We would love to connect with you @InnovativeZA

“Don’t just partner with any digital marketing agency.
Work with a company you can trust.”