Article Over R40,000 donated to animal welfare!

Innovative Marketing helps raise funds for animals in need! An amazing R40,000 donated to animal welfare!

The PAWsome Helping Hands SA 2019 calendar campaign has come to end and was a MASSIVE success. With an astonishing R42,555.86 raised for our chosen beneficiary BarkingMad | Dogtown South Africa!

The campaign was the brainchild of Innovative Marketing SA (local marketing business located in Umtentweni, South Coast, KZN) and was spearheaded by their CSI fundraising organisation Helping Hands. The project then evolved and was brought to life by the assistance and calibration of two more fantastic partners – Louise Lacante Photography and Creative Natives.

This incredible campaign would not have been made possible without the extremely generous involvement of our key sponsors who include: IdentipetTravelbags – South African Travel ClubCanine ZoneMarltonsIconique Brands.

Thank you!

But most importantly the real accolade and success of the fund-raising initiative lay with YOU! It is thanks to the phenomenal support of animal lovers throughout South Africa who purchased this stunning calendar, that this much-needed donation was made possible.

It’s with the greatest honour we now announce that the PAWsome Helping Hands SA 2019 calendars are now officially SOLD OUT.

It’s through the combined small efforts made by many, that massive change is made possible ~ Judd Sherrin

If you were not able to get one of the calendars please do not let that prevent you from helping BarkingMad | Dogtown South Africa! Who truly is a remarkable and worthy NPO / PBO.

Dogtown SA – Saving More Lives

Nestled in the Hennops mountains is the most remarkable sanctuary, for dogs who have lost their families or have been rescued from dire situations. Every day the dedicated team at Dogtown provide individual care to each of these dogs in a peaceful, tranquil setting while they wait for their forever homes.


There is often a misconception that all rescue dogs are going to be damaged in some way, but that’s simply not true. There are plenty of wonderful dogs at Dogtown SA, who through no fault of their own have found themselves homeless and are just hoping for a second chance at a new life in a loving home.

Sometimes, however, there are sadly a few dogs that have had a rough time and are struggling. These special need dogs require professional care. At Dogtown we have a dedicated rehabilitation area where our full time qualified trainers and behaviourists work tirelessly each day, improving the lives of these misunderstood dogs.

We are often their last glimmer of hope to become well-adjusted dogs who can live full and happy lives.

We are currently busy creating our retirement village to provide a safe and loving environment for the more mature residents who often require special medical care and are sadly dumped at animal shelters when they become too much trouble.


Every year thousands of precious dogs lose their homes and their lives. With your help, we can SAVE more lives and provide the best care for the abandoned and abused, while we search for loving families that will give them their happy ever after.
We aim to offer a lifelong commitment to the dogs that come into our care and a lifetime of support to their new families.

With the quality of daily enrichment and training by internationally qualified staff. The dogs at Dogtown receive the best care while they patiently wait for their loving home. Dogtown is the only true rehabilitation centre in South Africa with a team of 10 full time certified trainers and behaviourists seeing to the dogs every need.

Most of the dogs in our care are happy go lucky dogs who just need YOU!

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