Article Stop boosting your posts
If there is only one thing we could teach you, it would be STOP BOOSTING YOUR POSTS!
Every time you hit the boost button it’s like you are saying to Facebook, here please take my money. I don’t want it anymore… LOL!
Jokes aside. it is a waste of money and a trap that too many people and businesses are falling for!
❌ Boosting a post = you’re legit throwing money away!
Boosted posts are only optimised for engagement. They’ll get you more likes, comments and shares, and that’s about all. The boosted post feature is designed to funnel money from your pockets into Facebook’s bank account quickly and repeatedly. Unfortunately, it is not designed to help you create a well-optimised goal-driven campaign.
✔️ An actual ad = a strategy to help you achieve your marketing goals.
Through Ads Manager, you’ll be able to expand your content’s reach. While capitalising on far superior in-depth analytical targeting. There are other features including ad placements options, retargeting, look-a-like audiences and optimised auction bidding options.
When you have clearly set out objects, goals and targets it much easier to gauge the success of your campaign. With the ability to see which audiences are responding best to your ads, you can then redirect your budget to target people who will have the highest possibility of converting.
That’s the point, isn’t it? 🤑
And yes, change is inevitable (look at the iOS14 updates). No matter how many changes Facebook makes to the Ads manager interface, being in control of your strategy is essential.
We are curious, have you hit the boost button before? How did it work out for you?
If you would like assistance with your sponsored campaigns, we invite you to contact us today! Our Social Media Gurus are standing by and ready to assist!
Innovative Marketing SA® is an award-winning complete digital marketing turnkey solution with the added benefits of graphic design, photography, videography, website development and customised branding services.
We populate & manage the online community with your business’ brand identity for you. All to develop and monitor your business’ success and growth by keeping you in front of mind in the consumer’s markets.
For more information:
Please get in touch with us on 082 568 7525 | info@innovativemarketing.co.za
We would love to connect with you @InnovativeZA
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Work with a company you can trust.”