innovative marketing

Article The Evolution of Innovative Marketing

Discover the captivating journey of Innovative Marketing SA®, from its humble beginnings to its remarkable growth. Join us as we share the evolution of our company and the path that has led us to where we are today.

Allow us to introduce ourselves! We are Judd and Claudia Sherrin, the dynamic husband and wife team behind our company. With Judd’s background in business management and Claudia’s expertise in Fashion Design and Marketing from Design School SA (now known as VEGA) in Johannesburg, we bring a unique blend of skills and creativity to our work.

As young and ambitious entrepreneurs, we embarked on a journey selling pet products while simultaneously running a highly successful animal charity organization called Helping Hands SA. Through our dedication to this cause and the numerous charity events we organised, we had the privilege of being invited as special guests of The Herbal Pet at the prestigious WODAC, World of Dogs and Cats Pet Expo in 2011. For two avid animal lovers like us, this was an exhilarating experience.

During the expo, we had the opportunity to connect with the team responsible for bringing Cesar Milan, the renowned Dog Whisperer, to South Africa for the first time. Impressed by our passion and expertise, we were subsequently hired to manage the sales and marketing for Cesar Milan’s magazine, which has since been renamed Canine Zone Magazine. This experience proved to be immensely valuable, allowing us to gain invaluable knowledge and insights into the publishing industry.


Following our enriching experience at Panorama Media Corp, where we had the opportunity to work on a diverse portfolio of magazines, we delved deep into the world of online platforms and corporate marketing strategies. This period further expanded our knowledge and expertise in these realms.

At the same time, we made a significant move to the picturesque South Coast in KwaZulu-Natal. It was here, in December 2014, that the seed of Innovative Marketing SA® was planted, and our entrepreneurial journey took a new and exciting turn.

Since our inception, we have had the privilege of collaborating with esteemed companies such as Wild 5 Adventures, Randburg Midas, Canvas Print Co, South Coast Tourism, Bike Fest SA, and many others. The trust bestowed upon us by these business owners has been humbling, and we are incredibly grateful for their support (apologies if we haven’t mentioned you all). Our dedication and hard work even garnered the attention of Entrepreneur Magazine, which featured our business in a special article.

These milestones have solidified our commitment to delivering exceptional marketing solutions and fostering strong relationships with our clients. We look forward to continuing this journey of growth and success with you.

Focusing on our expertise in the hospitality sector, our dream became a reality in 2019. The show that kickstarted our marketing journey, WODAC, transformed from being our starting point to becoming our esteemed client.

In November 2019, Innovative Marketing SA® made a significant move to our new business premises in Johannesburg, marking a new chapter in our growth.

However, the arrival of the global pandemic, COVID-19, brought unprecedented challenges to the world, including us. Yet, as unwavering optimists and innovators, we saw this as an opportunity to not only transform our own business but also help our clients navigate through this difficult time.

2020 was a year of change, where our analytical skills and trend forecasting played a crucial role in adapting our internal and client marketing strategies. We faced the challenges head-on, allowing us to not only overcome them but also thrive and achieve success.

Celebrating our commitment to offering comprehensive solutions, we were delighted to announce our partnership with Oviond. This strategic alliance enables us to provide our clients with user-friendly, in-depth reports, and analytics, empowering them with invaluable insights into their digital marketing endeavours.

Fast forward to 2021, and it proved to be a triumphant year for us. We launched our online collaborative calendar, unlocking a world of possibilities for our clients. Through numerous sponsored campaigns, we delivered exceptional returns on investments (ROIs). While others saw insurmountable challenges, we recognized and seized the opportunities that lay within.

As we look ahead, we remain committed to driving innovation, delivering remarkable results, and embracing the ever-changing landscape of marketing.

cludds reviews2022 flew by, bringing us rewarding challenges and abundant opportunities for growth, which we embraced wholeheartedly.

The birth and remarkable growth of Good Dog Co. brought us immense joy as we helped provide our PAW-some clients’ pets with nutritious, k9 meals. The launch of GET LIT hot sauce, a 100% vegan sauce made from our own organic, pesticide-free vegetables grown in our garden, was a tremendous success.

Cludds Reviews had an exceptional year filled with phenomenal experiences and top-class reviews that resonated with our audience. As we step into 2023, we anticipate an even more incredible journey, highlighting mind-blowing reviews, expos, restaurants, accommodations, and products.

In our unwavering commitment to providing our valued clients with cutting-edge solutions, we’ve joined forces with ZoomSphere. This partnership has empowered us to offer our clients an interactive and seamless online scheduling and collaborative calendar system. With the introduction of the ZoomSphere mobile app, we’ve enhanced our client’s ability to manage approvals and workflows while on the go.
In addition to adopting state-of-the-art software and hardware, we’ve armed ourselves with the latest tools to ensure our clients’ continued success. Throughout 2023, we’ve adeptly navigated the ever-changing landscape of social media platforms and evolving best practices, keeping our clients informed, such as the big iOS maps upgrade. Notably, Twitter’s transformation into X marked one of the year’s memorable industry shifts.
Overall, 2023 was a year marked by exceptional highs and groundbreaking innovations. As we step into 2024, we anticipate breaking new ceilings and achieving the extraordinary. Most importantly, we eagerly anticipate witnessing our clients’ growth and sharing in their remarkable journeys.

As we continue to grow, we actively participate in worldwide seminars within our field and expand our knowledge. We have established fantastic partnerships to ensure we can meet all our client’s requirements. Our loyal clientele has been with us for many years, and we take pride in marketing them and providing global exposure based on everything we have learned.

We extend our heartfelt gratitude to everyone who has been part of our journey. It has truly been an exciting adventure! Without your support, none of this would have been possible, and we cannot thank you enough.

Join our circle of trust today and let us have the opportunity to work with you!

Innovative Marketing SA® stands out as an award-winning, all-inclusive digital marketing solution that encompasses graphic design, copywriting, sponsored campaigns, website development, and customized branding services.

Our dedicated team handles the task of cultivating and managing your business’s online community, ensuring your brand identity remains at the forefront of consumers’ minds. This approach enables us to drive your business’s success and growth while consistently monitoring its progress.

For more detailed information or to discuss your marketing needs, please reach out to us at (082) 568-7525 / (011) 888-3658 or via email at Alternatively, you can contact us via WhatsApp for prompt assistance.

We encourage you to leave us a FACEBOOK RECOMMENDATION or GOOGLE REVIEW sharing your experience with us.

Let’s connect on social media! Follow us @InnovativeZA to stay updated on our latest endeavours and offerings.

“Don’t just partner with any digital marketing agency.
Work with a company you can trust.”