Article The Evolution of Innovative Marketing

Embark on a thrilling journey with us as we unveil the fascinating evolution of Innovative Marketing SA®! 🚀 From our humble beginnings to our remarkable growth, we’re excited to share the path that has led us to where we are today.

We’re Judd and Claudia Sherrin, the dynamic duo behind Innovative Marketing SA®. 🤝 With Judd’s business management prowess and Claudia’s creative expertise in Fashion Design and Marketing, our blend of skills and quirks sets us apart.

We started our entrepreneurial voyage selling pet products while running a successful animal charity organization called Helping Hands SA. 🐾 Our dedication to this cause led us to be special guests at the prestigious WODAC, where we rubbed shoulders with none other than Cesar Milan, the legendary Dog Whisperer! 🐶 Talk about a dream come true.

That incredible meeting opened doors for us, leading to a gig managing sales and marketing for Cesar Milan’s magazine, now known as Canine Zone Magazine. 📚 We gained invaluable insights into the publishing industry and grew our knowledge even more.

But the adventure didn’t stop there! We dived into the world of online platforms and corporate marketing strategies, while also making a picturesque move to the South Coast in KwaZulu-Natal. 🌴 Innovation was in the air, and in December 2014, Innovative Marketing SA® was born, launching us into a whole new and exciting chapter.

 

Since then, we’ve had the honour of collaborating with esteemed companies like Wild 5 Adventures, Randburg Midas, and South Coast Tourism, just to name a few. 🌟 Their trust in us has been humbling, and we’re incredibly grateful for their support (and apologies if we missed mentioning you all!).

Our dedication and hard work even caught the attention of Entrepreneur Magazine, who featured our business in a special article. 🎉 We’re on a mission to deliver exceptional marketing solutions and build strong relationships with our clients, and we’re thrilled to have you along for the ride.

 

Now, let’s talk about our exciting journey in the hospitality sector. WODAC, the show that kickstarted our marketing journey, transformed from being our starting point to becoming one of our esteemed clients. 🐾 It’s been a wild ride, and we’re just getting started.

In November 2019, we made a significant move to our new business premises in Johannesburg, marking a new chapter in our growth. 💼 Little did we know that the year 2020 would throw us a curveball in the form of a global pandemic, COVID-19. But hey, we’re unwavering optimists and innovators, and we saw this as an opportunity to transform our business and help our clients navigate through challenging times.

2020 was a year of change, where we used our analytical skills and trend forecasting to adapt our marketing strategies. We faced challenges head-on and not only overcame them but thrived and achieved success. 💪

To offer comprehensive solutions, we partnered with Oviond, providing our clients with user-friendly, in-depth reports and analytics. Knowledge is power, right? 🔍

Fast forward to 2021, and it was a triumphant year for us. We launched our online collaborative calendar, unlocking a world of possibilities for our clients. 🗓️ Through sponsored campaigns, we delivered exceptional returns on investments, seizing opportunities amidst uncertain times.

As we look ahead, our commitment to driving innovation, delivering remarkable results, and embracing the ever-changing landscape of marketing remains unwavering. 🌟

2022 was a year of rewarding challenges and abundant growth opportunities that we wholeheartedly embraced. Good Dog Co. stole our hearts as we provided nutritious meals for our PAW-some clients’ pets. 🐾 And let’s not forget about GET LIT hot sauce, a vegan delight made from our very own organic, pesticide-free vegetables. It was a sizzling success! 🌶️

Cludds Reviews had an exceptional year, sharing phenomenal experiences and top-class reviews with our audience. And as we step into 2023, get ready for mind-blowing reviews, expos, restaurants, accommodations, and products that will leave you awestruck. 🌟

As we stepped into 2023, our clients were ready to be blown away by mind-blowing reviews, expos, restaurants, accommodations, and products that left them awestruck. 🌟

We were never ones to shy away from growth, so we joined forces with ZoomSphere to offer an interactive and seamless online scheduling and collaborative calendar system. Managing approvals and workflows had never been easier, especially with the ZoomSphere mobile app. 📲

Equipped with state-of-the-art tools and always staying ahead of social media platform changes, we were there to ensure our client’s continued success. We had their backs, whether it was navigating the big iOS maps upgrade or Twitter’s transformation into X. 😲

We proudly partnered with Dinner Time Stories SA as their dedicated marketing team, bringing to life their captivating multi-sensory dining experiences through our innovative strategies.

Continuing our journey of innovation in 2024, we’ve now integrated AI tools into our marketing strategies, elevating our services to deliver even more efficient and impactful results for our clients. Whether it’s optimizing campaigns or predicting trends, AI is helping us stay ahead of the curve.

So, whether you’re a small business looking to establish an online presence, or a large corporation aiming to revamp your marketing strategies, we’re here to guide you every step of the way. Our team of experts is dedicated to delivering exceptional results that align with your unique goals and objectives.

With our innovative approach, industry knowledge, and passion for what we do, we’re confident that we can help you make a lasting impact in the digital world. Let’s embark on this exciting journey together and take your brand to new heights.

Reach out to us today and let’s create something extraordinary! 🚀🌟

Join our circle of trust today and let us have the opportunity to work with you!

Innovative Marketing SA® stands out as an award-winning, all-inclusive digital marketing solution that encompasses graphic design, copywriting, sponsored campaigns, website development, and customised branding services.

Our dedicated team handles the task of cultivating and managing your business’s online community, ensuring your brand identity remains at the forefront of consumers’ minds. This approach enables us to drive your business’s success and growth while consistently monitoring its progress.

For more information:

Let’s discuss your marketing needs, please reach out to us at:

🗓️ Book a free consultation with our team

📱 082 568 7525

💌 info@innovativemarketing.co.za

Alternatively, you can contact us via WhatsApp for prompt assistance.

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Let’s connect on social media! Follow us @InnovativeZA to stay updated on our latest endeavours and offerings.