We want to learn more about you Adwords campaign planning

YOUR DETAILS

Please ensure all tabs with an asterisk * have been completed in order for the form to be submitted.

If you do not have the information for a specific question, please type N/A in the required field.

First Name

Company Name

Phone Number

Last Name

Where in the world are you based?

CAMPAIGN OVERVIEW

Describe your business to someone unfamiliar with the company or industry. Use layman’s terms as well, where possible.

What is Your brand mission?

What is the purpose of the content on your website? Obviously, to inform potential buyers of the product you have available, but what else is important to you?

What products/services do you offer? Please provide a description of each.

Any assets we can look at?

What is your unique selling proposition (USP)? What sets you apart from your competitors?

Opposition companies

What kinds of conversions are we trying to make through the content (e.g. free consultation, contact form, visit a product page, download the app, sign up for membership, etc.)?

Who is the focus audience and what are they like? This helps us establish client personas.

Your target countries if not answered above

What key taglines, words, or phrases are used and associated with this brand? This would be both layman’s and industry-specific words.

Are there specific products or services you prefer to ‘push’ more than others? (examples would be products with a higher profit margin than others, new products you are trying to establish in the market place.)

What are some things you don’t say in your company? For instance, you may avoid the word cheap or additives or prefer consultants to ‘our team’ or ‘staff’. (We already know from chatting to you that we would avoid the free community clinic patient so we might avoid free and clinic)

What is the problem the audience is facing and how does this content present a solution to this problem? Why would a potential client approach you? What solutions do you offer that makes your clients’ lives, production processes, own products, etc easier?

What kinds of conversions are we trying to make through the content (e.g. free consultation, contact form, visit a product page, download the app, sign up for membership, etc.)?

SUCCESS

What does success look like to you? If we were to be celebrating a successful design project in 12 months’ time, what would that have to look like? What would the results be? Please be as descriptive as possible.

Please detail any other information you would like to add

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We want to learn more about you Adwords campaign planning

YOUR DETAILS

CAMPAIGN OVERVIEW

SUCCESS

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We want to learn more about you Adwords campaign planning

YOUR DETAILS

CAMPAIGN OVERVIEW

SUCCESS

Latest Articles

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Innovative Marketing®

Our PARTNERS & Accreditations

Get in touch

Get Social