Canvas Print Co Website Development
Proposal presented by: Innovative Marketing SA®
Canvas Print Co’s Website Proposal
Domain: https://canvasprintco.co.za/
Website Rebuild
In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.
Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself (these can be pulled from your current website unless there are specific images that you would like to use which we would suggest – new beautiful, high res images). Should you require a photographer for images (original images are always better than stock images) this can be arranged at an additional fee.
Should you wish for our copywriting services, this would be an additional fee.
You already own the domain https://canvasprintco.co.za/ You can either keep your package with your current host, alternatively, you can move from your current host to our hosting server (with the same domain) and we can manage your hosting + website. This is highly suggested, so that everything web-related is kept in one neat little package, and you have one point of contact. Should you be interested, please advise and we will send through the pricing breakdown.
We have completed our research and calculated the resulting pricing. Please see the proposal below with the unique e-commerce functionalities and integrations. If all CI, content and product information is readily available, we propose that the total build time will amount to no more than 4 working weeks.
In terms of the user interface, we are 100% certain that the creation of the products within Woocommerce’s standard product page (master, variation and attribute) is the best way of going about things. It is a tried-and-tested backend model and users will also be more familiar with this order and creation process as opposed to a unique plugin. We are also strongly leaning towards the addition of a Swatch feature to the product pages (buttons and displays as opposed to drop-downs). We will also integrate an image upload plugin or snippet that will enable the user to upload their own files during the order process.
In terms of the content pages, we are budgeting for the creation of 5 of these – Homepage, About Us, Product Info (general pricing and shipping terms), Blog and a Contact Us page. Our standard verifications (that we were unable to complete on your current site) have also been added to the costing.
We have the pleasure of detailing what we have researched and the options we propose below:
Project Requirements
The requirements provided for the website are - CLIENT OBJECTIVES “We have seen a dramatic decline in our conversions and sales in the second half of Jan, and the past 2-3 weeks of Feb have been even worse. Conversions have dropped by at least half. We believe the possible factor influencing this could be: There may be some issues regarding the website, as we have seen our bounce rate climbing significantly, and a very dramatic drop-off of conversions. I asked the dev team to look at it, but they can't seem to find any issues, but it is very strange, and in the past, has been a sign of something wrong with the site, especially from a UX point of view” https://canvasandmore.co.za/ https://www.netcanvas.co.za/ https://www.wallsneedlove.com
WEBSITE CONTENT INSERTION
We will add the website content as per the current website / or updated text which is to be supplied by yourself or via our copywriter at an additional fee.
IMAGE SOURCING
Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products/food items etc).
RESPONSIVENESS
We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.
SPEED OPTIMISATION
We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.
SEARCH ENGINE OPTIMISATION
We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.
ANALYTICS AND VERIFICATIONS
We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.
DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF
We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.
BLOG + INTEGRATION
It does not include creating the content and keeping them updated. This quote includes building a Blog that we have already developed over the last year.
COPYWRITING
AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. Alternatively, should you not require this service, you will need to please supply the text content. There are two options: OPTION 1: R5,280 • In-depth questionnaire • Website copy (4 “pages”) Option 2: R12,960 • In-depth questionnaire • Strategy session • SWOT analysis • Comptetitor research • Copywriting • Company details • Business values (up to 3) • Mission & vision statement • How they work & process info • Product/service descriptions • Health & safety guidelines • Portfolio/previous work done • Team details • 2 revisions
Our Solution
The navigation we would suggest is as follows: - Homepage - About Us - Product Info (general pricing and shipping terms) - Contact Us + Blog (news) and relevant categories originally suggested.
BLOG (should you be interested - good for SEO)
Up to 5 blog categories Be Inspired (INSPIRING IDEAS) (already on the website) Prime objective: To attract, appeal and grow brand awareness to as broad as possible audience of potential customers using a variety of relevant content / Target demographic and interest-specific audiences. Secondary objective: Remain relevant and competitive in a changing and growing market. To serve as a source of added value content, that will ensure you remain top of mind and visual across all platforms. Connecting and appealing to both “individual” & “corporate clients through specific relatable and highly targeted content. Content sample: Global, national and local design trends, educational and interesting how-to’s and tutorials, fun facts, gifting ideas, celebrity homes and artwork inspiration, seasonal colours trends and their practical applications, interactive and engaging social games and quizzes, photography 101. Pro Print (already on the website) / Premium Canvas Print Prime objective: Target demographic and interest-specific audiences. Secondary objective: Connecting and appealing to both “individual” & “corporate clients through specific relatable and highly targeted content. Content sample: Corporate design and how-to’s, colour and artwork choices and their emotional implications and the messages they betray, Importance of creating a brand culture with increased brand recognition. Individual importance of capturing memories, how to arrange a family photoshoot, designing a photo collage, fun and creative idea What's Trending Prime objective: Establish ourselves as being a leader and being at forefront of your industry. Secondary objective: Educate the market on our technology and printing processes. Increases our credibility Content sample: Industry trends and news, insights into new technology, how colour mixing works, applications for various prints options. Understanding DPI, RBG vs CMYK Achievements (Already on the website - About Us) Prime objective: To humanise our brand and become approachable. Secondary objective: highly sharable gorilla marketing. Grow and engage with your audience Content sample: Client testimonials, awards and achievement, an employee of the months, company birthdays, our office and behind the sense, motivation, inspiration. fun and mind-blowing facts, memes, general light-hearted content. Gift Ideas & Promotions (Already on website) / Announcements Prime objective: Hard sales, hard sales, hard sales. Secondary objective: Push promotions, special offers, competitions, deals and new product or services launches.
PROPOSED TASKS
Here is the list of proposed tasks for your project: ● Client strategy meetings ● Personal account manager ● Full installation of WordPress theme and WooCommerce platform ● Full installation of development domain and environment ● Build layout and insert provided content and images ● Customised styling and design ● Navigation and multiple sub-navigation implementations ● Product category and subcategory implementation ● Custom CSS Social media linking integration ● Multiple call-to-actions ● Multiple contact forms ● Multiple custom designed pages, blog pages and contact forms ● Media queries (responsiveness across all devices) ● Standard SEO implementation / SEO management tool (Yoast) ● Page speed and optimisation ● Security measures (SSL and Wordfence) ● reCAPTCHA installation (spam reduction) ● Legal notices (disclaimer, privacy policy, terms) ● Wishlist, filter and search systems ● Dynamic, on-page product creation functionality ● Product Swatch feature (display buttons in place of dropdowns) ● Image Upload integration ● First product batch creation/upload (up to 500 variables) ● Cart and secure checkout functionality ● Payment portal integration ● Order and payment email customisation ● Custom shipping rate integration ● Social media linking integration ● Flamingo Data Capture Software and Google Analytics ● Free maintenance packages ● Hosting, domain and email coverage for 1st month (pro-rata basis)* ● Website usage/update tutorials (on request) *standard subscription fees apply thereafter
ADDITIONAL OPTIONS - HOSTING
*Additional maintenance fees FULL HOSTING PACKAGE - R875 PER MONTH *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates **OR HOSTING ONLY - R475 PER MONTH *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates ANNUAL DOMAIN - R3,200 PER ANNUM (applies to all packages) *Wordpress Theme Renewal *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates *SSL Certificate Renewal *Domain Holding and/or Renewal
SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE
https://shmoogel.co.za/ https://www.thestudiolifestyle.eu/ https://www.cycan.co.za/ https://mathroom.space/ https://theofficesa.co.za/ https://microadventuretours.co.za/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/
The Next Steps - Website development
This proposed solution and pricing are available until 30/04/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.
Estimated Timeline:
4-6 Weeks
Costs
This fee is payable in 3 instalments. *Additional maintenance fees (please refer to our hosting breakdown listed above)
Total: 25750
Approve Proposal
If you would like to join us and become a client then we’d be delighted to have you.
This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.