Cherry Blossoms Website Development

Proposal presented by: Innovative Marketing SA®

Cherry Blossoms Website Proposal


Software: WordPress

Website Revamp

We would 100% agree that a fresh new site is the best way forward, as unfortunately there are no quick miracle fixes that can give you what you expect from your website, unfortunately.

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself (however, the media site, should be sufficient, unless there are specific images that you would like to use). Should you require a photographer for images (original images are always better than stock images) or a copywriter to update the content, this can be arranged at an additional fee.

You already own the domain You can either keep your package with your current host, alternatively, you can move from your current host to our hosting server (with the same domain) and we can manage your hosting + website. This is highly suggested, as if you choose to partner with us as your web developing team and we host the site, we are able to keep the site and plugins up-to-date. We also follow all government policies such as the recent POPIA ACT and the site’s terms of use would be updated accordingly. Should you encounter any email issues, you also contact us directly, and not a call centre. So everything web-related is kept in one neat little package, and you have one point of contact.

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

The requirements provided for the website are - CLIENT OBJECTIVES Short term goal: Social media currently working very well.   Medium-term goal: mailing list people can subscribe to (unsure if you are mailing your database?)   Long term goal: Updated e-commerce platform to sell products.


We will add the website content as per the current website / or updated text which is to be supplied by yourself.


Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products or toys).


We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.


We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.


We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.


We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.


We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.


It does not include creating the content and keeping them updated. Belinda is doing a fantastic job with your Facebook page. However, should you require assistance with running sponsored campaigns, please let us know and we would love to discuss our marketing funnel with you.


AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. The deliverables for this include copy questionnaire, in-depth strategy session, SWOT analysis, competitor research, copywriting and 2 revisions.

Our Solution

The navigation we would suggest is as follows: - Home - About Us - Shop (with subcategories) - Contact Us You could also opt for a website with a blog (but a blog is suggested for SEO purposes), depending on your budget. Should you be interested in this option, please advise and we will send through the updated quote to include this.


- Home - About Us - Shop (with subcategories) - Contact Us

BLOG (should you be interested - good for SEO)

Up to 5 blog categories Content to be supplied


Here is the list of proposed tasks for your project: ● Client strategy meetings ● Personal account manager ● Full installation of WordPress theme and WooCommerce platform ● Dynamic category/product view and information display ● Full installation of development domain and environment ● First product batch upload (up to 500 variables) - thereafter we charge R5,40 per item ● Build layout and insert provided content and images ● Cart and secure checkout functionality ● Customised styling and design ● Payment portal integration ● Navigation and multiple sub-navigation implementations ● Order and payment email customisation ● Product category and subcategory implementation ● Custom shipping rate integration ● Custom CSS Social media linking integration ● Multiple call-to-actions ● Quickbooks backend integration ● Multiple pages and contact forms ● Flamingo Data Capture Software and Google Analytics ● Media queries (responsiveness across all devices) ● Standard SEO (advanced SEO on request) ● Hosting, domain and email coverage for 1st month (pro-rata basis)* ● Page speed and optimisation ● Website usage/update tutorials (on request) ● Security measures (SSL and Wordfence) ● reCAPTCHA installation (spam reduction) *standard subscription fees apply thereafter


HOSTING - We can provide hosting at R199 per month and domain registration at R150 per annum ( and R250 per annum (.com) per domain.


The Next Steps - Website development

This proposed solution and pricing are available until 28/02/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.


The cost for the development of this website will be R23,820. This discounted fee is valid until 28 February 2022. This is payable in 3 instalments. Recurring fees (if we host your website) Domain @R150 per annum ( and R250 per annum (.com) Monthly Hosting Fee @R199 per month (you are currently signed up)

4 Page ecommerce website

Total: 23820

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.