Dave Auction Website Development

Proposal presented by: Innovative Marketing SA®

Dave – Auction Website Proposal

Domain: Pending name to confirm & Link to https://online.auctionsoft.co.za

Website Development

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself. Should you require a photographer for images (original images are always better than stock images) this can be arranged at an additional fee.

Copywriting services have can be included, for the copy used on the website. Or you will need to supply the copy required.

In terms of your corporate identity, social media management and sponsored ads, please refer to the email and package breakdown (it has not been included in this proposal).

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

- We propose the creation of the following pages: Homepage, About Us, Auctions, For Sale, Services and Financing, Legal, Contact Us - On the "Homepage" we will provide a brief explanation of what it is the company does, how the auction process works and general information on the other services they offer (copy supplied or an additional fee for our copywriter to assist). Calls-to-action will be provided throughout this page, giving the user ample opportunity to proceed to the section they are interested in engaging in. - The "Auctions" page will provide details on upcoming auctions and further information on the actual auction/bidding process. We will also provide event reminder features and sign-ups. - The "For Sale" page will essentially be the product catalogue section with all the items that will be up for auction displayed under their relevant auction date and category (cars, properties, etc). - The "Services and Financing" page will provide further details on the extra services that are offered. This will include the option to hire an auctioneer and provide further details on the financing options. - The "Legal" page will provide all the necessary legal information related to the auctions and purchasing/bidding processes. We can also include an FAQ section here if needs be. - The "Contact Us" page will provide all the necessary addresses and contact details for the company and its auctions. - Links to your AuctionSoft website and user-registration account will be set up throughout the website.


We will add the website content as supplied by you or via our copywriter.


Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products/food items etc). Alternatively, you did mention that you have an image library, you would just need to allow us access to it. This can be done via the Dropbox link we set up for this project.


We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.


We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.


We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.


We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.


We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.


It does not include creating the content and keeping them updated. This quote includes the building a Blog that is highly recommended for your SEO (search engine optimisation).


AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. Alternatively, should you not require this service, you will need to please supply the text content. FULL PACKAGE - R6,960.00 (highly suggested) • SWOT Analysis • Company details • Business values • Mission & vision statement • How they work & process info • Product/Service Descriptions • Health & safety guidelines • Portfolio/previous work done • Team details HALF PACKAGE - R3,900.00 • SWOT Analysis • Company details • Mission & vision statement • Service Descriptions MINI PACKAGE - R2,900.00 • SWOT Analysis • Company details • Mission & vision statement


This should be done before the start of the website development so that the branding can be carried through the website correctly. Such as fonts, colours, textures etc. R6,500.00 Includes the following (excluding print): Social media profile image @ no charge Brand Guide – Presidential Consultation or clear brief provided 4 Hours Design • 2 Revisions • JPG, PNG, PDF • R490 p/h thereafter Logo Consultation or clear brief provided (4hrs Design – MAX incl revision) • 2 Options / 3rd Option from feedback received • 2 Revisions • Set of elements OR pattern • Fonts + Colour guide included • JPG, PNG, PDF • R490 p/h thereafter +Icon Design (additional option) • Facebook / Instagram / Twitter / Pinterest / YouTube / LinkedIn / Location / Whatsapp / Email / Phone • 2 Revisions • JPG, PNG • R420 p/h thereafter Business Cards – DESIGN (print not included / can be quoted on) Brief supplied + 3 Hour Design – Double-sided Email Signature 2 Hour Design Hyperlinked Social Media Icons + Logo • Installation Instructions • PDF, Word Letterhead 2 Hour Design • 2 Revisions • Word

Our Solution

The navigation we would suggest is as follows: - Homepage - About Us - Auctions - For Sale - Services and Financing - Legal - Contact Us + Blog (news) for social media content and SEO.

BLOG (best practice for SEO)

Up to 5 blog categories Content + categories to be supplied We suggest: News / Automotive / Wealth


Here is the list of proposed tasks for your project: ● Client strategy meetings ● Personal account manager ● Full installation of development domain and environment ● Full installation of a custom theme ● Navigation and multiple sub-navigation implementations ● Multiple content pages and contact forms ● Customised styling and design ● Build layout and insert provided content/copy/images ● Custom features and CSS ● Multiple call-to-actions ● Product category and subcategory implementation ● Product search, filter and wishlist functionality ● Dynamic product information and image display ● Custom-built CSV for bulk product uploads ● Customer login portal (MyAccount) ● Page speed and optimisation ● Standard SEO implementation ● Media queries (responsiveness across all devices) ● 3rd-party (AuctionSoft, SAIA) linking ● Security measures (SSL and Wordfence) ● reCAPTCHA installation (spam reduction) ● Legal jargon and notices (disclaimer, privacy policy, terms, etc) ● Flamingo Data Capture Software and Google Analytics ● Blog and social media integration ● Website usage and editing tutorials (on request) ● Free maintenance hours (based on hosting package) ● Hosting, domain and email coverage for 1st month (pro-rata)* *standard subscription fees apply thereafter (if hosting with us)


*Additional maintenance fees as discussed on Saturday HOSTING ONLY - R775 PER MONTH *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates ANNUAL DOMAIN - R3,200 PER ANNUM *Wordpress Theme Renewal *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates *SSL Certificate Renewal *Domain Holding and/or Renewal


https://arthurbales.co.za/ https://shmoogel.co.za/ https://www.thestudiolifestyle.eu/ https://www.cycan.co.za/ https://mathroom.space/ https://theofficesa.co.za/ https://microadventuretours.co.za/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/

The Next Steps - Website development

This proposed solution and pricing are available until 30/06/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form, sign the contract and submit our brief questionnaire ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.


This fee is payable in 3 instalments. *Additional maintenance fees (please refer to our hosting breakdown listed above)

Auction website
Copywriting (to confirm)
Corporate Identity - Logo Design (to confirm)

Total: 45860

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.