Gear-a-Boy Website Development
Proposal presented by: Innovative Marketing SA®
Gear-a-Boy Website Proposal
Domain: www.gearaboy.co.za & www.gearaboy.com
Software: WordPress / Shopify
Website Development
In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.
Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself. Should you require a photographer for images (original images are always better than stock images) or a copywriter for content, this can be arranged at an additional fee.
You already own the domains www.gearaboy.co.za & www.gearaboy.com. You can either keep your package with your current host, alternatively, you can move from your current host to our hosting server (with the same domain) and we can manage your hosting + website. This is highly suggested, as if you choose to partner with us as your web developing team and we host the site, we are able to keep the site and plugins up-to-date. We also follow all government policies such as the recent POPIA ACT and the site’s terms of use would be updated accordingly. Should you encounter any email issues, you also contact us directly, and not a call centre. So everything web-related is kept in one neat little package, and you have one point of contact.
We have the pleasure of detailing what we have researched and the options we propose below:
Project Requirements
The requirements provided for the website are - CLIENT OBJECTIVES Short term goal: 3-page website, links to social media; a blog and categories on the home page. Medium-term goal: mailing list people can subscribe to. Long term goal: e-commerce platform to sell Gear-a-Boy products. OUR SUGGESTION IS TO INITIALLY SET UP THE SITE IN AN E-COMMERCE FORMAT TO ALLOW FOR UPDATES WHEN YOU ARE READY.
WEBSITE CONTENT INSERTION
We will add the website content as supplied.
IMAGE SOURCING
Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees (e.g. images of specific products or toys).
RESPONSIVENESS
We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.
SPEED OPTIMISATION
We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.
SEARCH ENGINE OPTIMISATION
We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.
ANALYTICS AND VERIFICATIONS
We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.
DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF
We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.
BLOG + INTEGRATION
It does not include creating the content and keeping them updated. Should you require a fee for monthly online/social media marketing, please let us know. We would love to send through our marketing packages and continue working with you on these very exciting projects.
COPYWRITING
AN ADDITIONAL FEE OF R6300 (3 pager website) The deliverables for this include copy questionnaire, in-depth strategy session, SWOT analysis, competitor research, copywriting and 2 revisions. Sales Page Copywriting: Generally, for courses, product launches, etc. - the price depends on the amount of content; however the average price here is R5000-6000. The deliverables include a questionnaire, 1-hour strategy session, SWOT analysis, competitor analysis high-converting strategic and intentional sales page copy, 2 revisions.
Our Solution
• Short term goal, 3-page website + Blog: Homepage / Shop / Contact Us • Medium-term goal, subscribe to a mailer feature: Provided you have set it up and let us know what list to subscribe to. We don't create auto-responders etc, you would need to do that. We recommend mailerlite/sendinblue. • Long term goal, e-commerce platform: Website set up for e-commerce with up to 20 items, anything additional thereafter would be added by yourself or quoted on additionally. You could also opt for a simpler one-pager, depending on your budget. For more info on our website packages please visit https://innovativemarketing.co.za/website-pricing-form/
3 PAGE WEBSITE
Homepage / Shop / Contact Us
BLOG
Up to 5 blog categories Content to be supplied
PROPOSED TASKS
Here is the list of proposed tasks for your project: ● Development of the website as described above ● We will ensure the website looks good on all devices ● Basic on-page SEO (meta-tags, titles and alt tags) will be added to your website and we ensure that it is searchable and readable by google. ● We will install google analytics and submit the website to the google search console. ● A security plugin and backup system will be implemented to keep your website secure and backed up ● We will create custom video tutorials that will guide you through updating your website so you can make changes to the content whenever you want. These will sit inside the backend of your website so they are always available to you. ● We will take speed and optimisation into consideration throughout the build and will optimise the website for speed to the best of our ability based on the designs you provide. ● We will implement your chosen mailing system software (such as Mailchimp)
ADDITIONAL OPTIONS
HOSTING - We can provide hosting at R199 per month and domain registration at R150 per annum (.co.za) and R250 per annum (.com) per domain. Copywriting @ R6300 (3 page website)
SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE
https://www.amolacom.co.za/ https://southbroomestateagency.co.za/ https://south-coast-online.com/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/
The Next Steps - Website development
This proposed solution and pricing are available until 31/10/2021. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.
Estimated Timeline:
4-6 Weeks
Costs
The cost for the development of this website will be R20,669 and as an a new local start-up company, we would love to offer a discounted fee of R18,669. This discounted fee is valid until 31 October 2021. This is payable in 3 instalments. Recurring fees (if we host your website) Domain @R150 per annum (.co.za) and R250 per annum (.com) Monthly Hosting Fee @R199 per month (you are currently signed up)
Total: 18669
Approve Proposal
If you would like to join us and become a client then we’d be delighted to have you.
This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.