NuGas Website Development 2022

Proposal presented by: Innovative Marketing SA®

Nu Gas’ Website Proposal

Domain: https://www.nugas.co.za/

Website Rebuild

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself (these can be pulled from your current website unless there are specific images that you would like to use which we would suggest – new beautiful, high res images). Should you require a photographer for images (original images are always better than stock images) this can be arranged at an additional fee.

You already own the domain https://www.nugas.co.za/ You can either keep your package with your current host, alternatively, you can move from your current host to our hosting server (with the same domain) and we can manage your hosting + website. This is highly suggested, so that everything web-related is kept in one neat little package, and you have one point of contact. Our hosting package is broken down below.

In terms of social media management (which will allow up to update the website weekly) please refer to the email and package breakdown (it has not been included in this proposal). Additionally, you will find our Facebook sponsored 3 tier campaign (run 3 times during the course of the year).

We have come in at a really attractive price, as the majority of the information required for the new site can be extracted from the old site. We are working off the creation of 5 pages (Homepage, About Us (including FAQ’s), Services (consolidate all into one neat page), Blog and Contact Us. We don’t refer to the “Products” page as a content page, this falls within the e-Commerce side of things.

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

The requirements provided for the website are - CLIENT OBJECTIVES Website Rebuild Ongoing online/Social Media Management

WEBSITE CONTENT INSERTION

We will add the website content as per the current website / or updated text which is to be supplied by yourself or via our copywriter.

IMAGE SOURCING

Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products/food items etc).

RESPONSIVENESS

We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.

SPEED OPTIMISATION

We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.

SEARCH ENGINE OPTIMISATION

We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.

ANALYTICS AND VERIFICATIONS

We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.

DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF

We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.

BLOG + INTEGRATION

It does not include creating the content and keeping them updated. This quote includes the building a Blog that is highly recommended for your SEO (search engine optimisation).

COPYWRITING

AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. Alternatively, should you not require this service, you will need to please supply the text content. Copywriting includes: • In-depth questionnaire • Strategy session • SWOT analysis • Competitor research • Copywriting • Company details • Business values (up to 3) • Mission & vision statement • How they work & process info • Product/service descriptions • Health & safety guidelines • Portfolio/previous work done • Team details • 2 revisions

Our Solution

The navigation we would suggest is as follows: - Home - About Us (including FAQs) - Services (consolidate all into one neat page) - Contact Us + Blog (news)

BLOG (should you be interested - good for SEO)

Up to 5 blog categories Content + categories to be supplied We suggest: News / Promos + Events / Trends

PROPOSED TASKS

Here is the list of proposed tasks for your project: ● Client strategy meetings ● Personal account manager ● Full installation of WordPress theme and WooCommerce platform ● Full installation of development domain and environment ● Build layout and insert provided content and images ● Customised styling and design ● Navigation and multiple sub-navigation implementations ● Product category and subcategory implementation ● Custom CSS Social media linking integration (if required) ● Multiple call-to-actions ● Multiple contact forms ● Multiple custom designed pages ● Media queries (responsiveness across all devices) ● Standard SEO implementation ● Page speed and optimisation ● Security measures (SSL and Wordfence) ● reCAPTCHA installation (spam reduction) ● Legal notices (disclaimer, privacy policy, terms) ● Wishlist, filters and search systems ● Dynamic product view ● First product batch upload (up to 500 variables) ● Cart and secure checkout functionality ● Payment portal integration ● Order and payment email customisation ● Custom shipping rate integration ● Flamingo Data Capture Software and Google Analytics ● Blog and social media integration ● Hosting, domain and email coverage for 1st month (pro-rata basis)* ● Website usage/update tutorials (on request) *standard subscription fees apply thereafter

ADDITIONAL OPTIONS - HOSTING

*Additional maintenance fees as discussed on Saturday HOSTING ONLY - R675 PER MONTH *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates ANNUAL DOMAIN - R3,200 PER ANNUM *Wordpress Theme Renewal *Webmaster Email + Professional Email (general emails) Management *Business Hosting and Website Management/Updates *SSL Certificate Renewal *Domain Holding and/or Renewal

SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE

https://shmoogel.co.za/ https://www.thestudiolifestyle.eu/ https://www.cycan.co.za/ https://mathroom.space/ https://theofficesa.co.za/ https://microadventuretours.co.za/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/

The Next Steps - Website development

This proposed solution and pricing are available until 30/04/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.

We are happy to make changes to the project scope at any time, but please understand that additional requests are subject to additional costs. Please don’t hesitate to let us know if you have any questions.

Costs

This fee is payable in 3 instalments. *Additional maintenance fees (please refer to our hosting breakdown listed above)

5 Page ecommerce website
15480
Copywriting (to confirm which option)
0

Total: 15480

- 25% to secure the space -50% before the project begins -25% on completion, before the website goes live OR 60 days after the project start date whichever comes first. This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, all brand files, imagery, text, and any additional pieces to be displayed on the website must be sent no later than five working days prior to the start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If you take more than 4 working days to return communication about your project, the project is subject to be terminated without refund. With that said, if a party involved in the project has a non-working vacation during the project, all other parties should be alerted no later than 2 weeks prior to the vacation. Rescheduling and payment of these fees will be required for work to resume on your project, and the scheduled dates will be based on our availability. The final invoice must be paid in full prior to the installation of your new design.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

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Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.

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