Umdlalo Lodge Website Development

Proposal presented by: Innovative Marketing SA®

Umdlalo Lodge Website Proposal

Domain: http://umdlalolodge.co.za/

Software: WordPress

Website Upgrade

We would 100% agree that a fresh new site is the best way forward!

In this proposal, you’ll find specific details of how we can create a website that achieves your goals as per the brief supplied.

Our breakdown is based on all content (such as wording for the various sections) and beautiful high res images being supplied by yourself (however, since we are moving all content across from the current site to the new site, we would only like to suggest new beautiful, high res images to be supplied by yourself please). Should you require a photographer for images (original images are always better than stock images) or a copywriter to update the content, this can be arranged at an additional fee.

We have the pleasure of detailing what we have researched and the options we propose below:

Project Requirements

The requirements provided for the website are - CLIENT OBJECTIVES Short term goal: DESIGN PROJECTS: Logo / Brand Guide.   Medium-term goal: Social media marketing + Website upgrade.   Long term goal: Sponsored campaigns. As confirmed, content, as is, will be pulled to the new website.

WEBSITE CONTENT INSERTION

We will add the website content as per the current website / or updated text which is to be supplied by yourself.

IMAGE SOURCING

Source generic images to enhance the goals of the website and appeal to the target audience. Any specific image requirements may incur additional fees or must be supplied by yourself (e.g. images of specific products or toys).

RESPONSIVENESS

We will make sure that the website looks good at all common screen sizes. Each view may not be identical but will be tweaked to enhance the appearance of the website from that viewpoint.

SPEED OPTIMISATION

We will ensure that the website is developed for optimal speed and loading time, this includes the optimisation of all supplied images and graphics.

SEARCH ENGINE OPTIMISATION

We will make sure that your website conforms to all SEO standards and provide basic initial on-page SEO.

ANALYTICS AND VERIFICATIONS

We will connect the site to google analytics and add any other required verifications on launch. Please note that any verifications other than google analytics need to be supplied before launch. Verifications after launch may incur additional fees.

DEVELOPMENT TWEAKS FOR 30 DAYS FROM SIGN – OFF

We will continue to provide support, updates and tweaks to the website for up to 30 days post-launch.

BLOG + INTEGRATION

It does not include creating the content and keeping them updated. This will be pulled from your current site.

COPYWRITING

AN ADDITIONAL FEE SHOULD YOU REQUIRE THIS SERVICE. The deliverables for this include copy questionnaire, in-depth strategy session, SWOT analysis, competitor research, copywriting and 2 revisions.

Our Solution

The navigation we would suggest is as follows: - HOMEPAGE • Feature Image • About us text http://umdlalolodge.co.za/about-us/ • GALLERY - ACCOMMODATION • As is http://umdlalolodge.co.za/accommodation/ • Button added which will redirect to rates PDF (updated rates need to be supplied by yourself before the start of the project) - WEDDINGS & FUNCTIONS • Content to be pulled from http://umdlalolodge.co.za/weddings/ • Content to be pulled from http://umdlalolodge.co.za/functions/ • Enquire now button at the bottom of each section on this page - ZIZI’S RESTAURANT – REMOVE - SPA – REMOVE - LOCAL ATTRACTIONS (PART OF BLOG) • To be pulled in the header menu, but part of the blog - SPECIALS + PROMOS (PART OF BLOG) • To be pulled in the header menu, but part of the blog - TESTIMONIALS – REMOVE • it would be nice to have the reviews pull across on all of the pages • Facebook reviews in the bottom signature section - CONTACT (ADDED TO HOMEPAGE) • Keep the tab, but it can redirect to the bottom of the page. • Rates terms & conditions (the text added to the bottom of the website with our other disclosures and redirect to this page http://umdlalolodge.co.za/rates-terms-conditions/)

5 PAGE WEBSITE

- Homepage - Accommodation - Weddings & Functions

BLOG

Up to 5 blog categories (as per current site) • Being a Jetsetter • Just for Laughs • Local Attractions (ADDED TO TOP HEADER MENU) • Simply Scrumptious • Specials + Promos (ADDED TO TOP HEADER MENU)

PROPOSED TASKS

Here is the list of proposed tasks for your project: ● Development of the website as described above ● We will ensure the website looks good on all devices ● Basic on-page SEO (meta-tags, titles and alt tags) will be added to your website and we ensure that it is searchable and readable by google. ● We will install google analytics and submit the website to the google search console. ● A security plugin and backup system will be implemented to keep your website secure and backed up ● We will create custom video tutorials that will guide you through updating your website so you can make changes to the content whenever you want. These will sit inside the backend of your website so they are always available to you. ● We will take speed and optimisation into consideration throughout the build and will optimise the website for speed to the best of our ability based on the designs you provide. ● We will implement your chosen mailing system software (such as Mailchimp)

SAMPLES OF OUR WORK THAT RELATES TO YOUR SITE

https://www.amolacom.co.za/ https://southbroomestateagency.co.za/ https://south-coast-online.com/ Others can be viewed: https://innovativemarketing.co.za/what-we-do/web-design/

The Next Steps - Website development

This proposed solution and pricing are available until 28/02/2022. The next steps in proceeding with the project are to: ● Accept the proposal as-is, accept certain portions or request revisions to specific portions of the proposal ● Finalise the proposal, complete our account application form and sign the contract ● Submit an initial payment of 25% of the project fee to get started on your project ● Begin preparing all website content and send no later than five working days prior to our start date. The current start date will be finalised upon receipt of the contract and initial invoice. We may be able to begin sooner based on changing work schedules but will advise accordingly. The current project timeline is 4 to 6 weeks, we will send updates and links to pages for viewing and feedback throughout the build.

Estimated Timeline:

4-6 Weeks

Submit an initial payment of 25% of the first project fee to secure your space
7 Days after receiving invoice
You are required to begin preparing all website content and send it to us
5 Days before the start of the project
50% Deposit payment to get started on your project
Due before the start of the project
Final 25% payment paid
balance before the website goes live OR 60 days after the project start date whichever comes first.

We are happy to make changes to the project scope at any time, but please understand that additional requests are subject to additional costs. Please don’t hesitate to let us know if you have any questions.

Costs

The cost for the development of this website will be R13,419. This discounted fee is valid until 28 February 2022. This is payable in 3 instalments. Recurring fees (we are currently hosting your website) Domain @R150 per annum (.co.za) and R250 per annum (.com) Monthly Hosting Fee @R199 per month (you are currently signed up)

3 Page Wordpress Website
9569
Blog
3850

Total: 13419

- 25% to secure the space -50% before the project begins -25% on completion, before the website goes live OR 60 days after the project start date whichever comes first. This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, all brand files, imagery, text, and any additional pieces to be displayed on the website must be sent no later than five working days prior to the start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If you take more than 4 working days to return communication about your project, the project is subject to be terminated without refund. With that said, if a party involved in the project has a non-working vacation during the project, all other parties should be alerted no later than 2 weeks prior to the vacation. Rescheduling and payment of these fees will be required for work to resume on your project, and the scheduled dates will be based on our availability. The final invoice must be paid in full prior to the installation of your new design.

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If you would like to join us and become a client then we’d be delighted to have you.

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Innovative Marketing SA® delivers world-class online and social media marketing solutions that are individually designed to meet the unique business needs of our clientele. We have successfully delivered countless marketing solutions to a broad spectrum of companies across a wide range of industries from automotive to medical professionals. Thank you so much for thinking of us for your project :)

This proposal doesn’t serve as a binding contract between us. Once the initial invoice has been paid and the contract has been signed, elements must be sent no later than one week before the scheduled start date. This is to make sure that the project goes as smoothly as possible. All communication during the project will take place via email. It is incredibly important that the project moves along smoothly, so please be prepared to respond and supply feedback in a timely manner. If we encounter communication dilemas, the project is subject to be terminated without refund.

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